Soboba Casino Resort books Larry Hernández for Sept. 19 show

Soboba Casino Resort will host regional Mexican music star Larry Hernández at its Event Center on Saturday, Sept. 19 at 8 p.m. The 21-and-over concert adds another high-profile act to the San Jacinto-area resort's entertainment calendar.

Why it matters: - Larry Hernández draws fans of banda and norteño music across the U.S. and Mexico. - The concert gives Soboba Casino Resort another chance to use live entertainment to drive traffic beyond gaming.

What happened: - Soboba Casino Resort announced Larry Hernández will perform at the Soboba Casino Resort Event Center on Saturday, Sept. 19 at 8 p.m. - The show is 21 and over. - Tickets are available at more information or by calling (866) 476-2622.

The details: - Hernández is known for his stage presence and his mix of banda, Pacific norteño and norteño-banda music. - He rose to prominence with the album 16 Narco Corridos. - Hernández has won multiple Billboard Latin Music Awards, including New Latin Artist of the Year, and has also received honors from Premio Lo Nuestro. - Fans can expect songs including "El Baleado," "Gente VIP," "Mal Encachado y Buchón" and "Dame Tu Amor." - Hernández starred in the reality series Larrymania, which ran for eight seasons. - The series followed his life on and off stage and helped expand his profile in the U.S. and Mexico. - Soboba Casino Resort opened in 2019 near San Jacinto and Hemet, California. - The property spans 474,000 square feet across more than 200 acres. - The resort includes more than 2,000 slot machines, table games and a six-story hotel with 200 rooms and suites. - Other amenities include multiple dining and bar options, the PGA-rated Soboba Springs Golf Course, 21 pickleball courts and year-round concerts, comedy and sports events. - Soboba Casino Resort is owned and operated by the Soboba Band of Luiseño Indians.

Between the lines: - The booking fits a familiar casino-resort strategy: pair a recognizable touring act with a destination property to attract local guests and visitors from a wider region. - Hernández's crossover TV profile and catalog of hit songs give the show built-in appeal beyond core music fans.

What's next: - Soboba Casino Resort is promoting ticket sales through its entertainment page and phone line. - The September date adds to the resort's live-event schedule heading into the fall. - The resort continues to market itself as a gaming, hospitality and entertainment destination with national acts on the calendar.

The bottom line: - Soboba Casino Resort is leaning on a proven regional music draw to keep its Event Center calendar active and its audience broad.